If you are earning through PPC (Pay Per Click) monetization techniques, then you must know about standard terms used in PPC. If you are using Adsense, then you will see all these terms. Let’s see what it’s meaning
CPM (Cost Per Thousand)
CPM means cost per thousand impressions of Ads. M is the Roman character used for thousand. Now the question arises that what is mean by impression?
It’s the number of times your ads shown on your blog. CPM is the amount that will you get after a thousand impressions of ads. The average value of CPM is in between $1 to $5.
CPC(Cost Per Click)
CPC is the amount you will get for all valid clicks. The CPC rates may be varies depending on various factors from $0.1 to $5. The CPC price depends on the keywords and the location from where it gets clicked. I have written some techniques by which you can increase your Adsense CPC.
CTR(Click Through Rate)
CTR measures the efficiency of both and defined in percentage. CTR is the percentage of click per impression. Suppose your ads are having 100 impressions and only five people click it means your CTR is 5%.
CTR=(Number of Clicks/Number of impression)*100
CPA(Cost per action)
The action could be any type like clicking on Ads, Filling forms, Following newsletters, Online Survey, etc. CPA means the amount which you get for each action. CPA rates vary from $0.10 to $50.
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