How To Set Up Author Tracking in Google Analytics by MonsterInsights?

Do you accept the guest post? Do you have many authors for your blog? Do you want to track the performance of all authors?

In my recent articles, I have discussed about the MonsterInsight WordPress plugin and its features. For the newcomers here are the few articles about the MonsterInsight which will give you a brief idea about it.

MonsterInsight is a popular WordPress plugin used for many purposes like monitoring blog traffic using Google Analytics, Scroll Depth Tracking, WooCommerce sites and many more.

In this post, I am going to explain the new feature of MonsterInsight WordPress plugin- Author Tracking.

NOTE- To use the Author tracking feature you need to purchase MonsterInsight premium plugin.

Google Analytics doesn’t have the inbuilt functionality to track the Authors, but we can use the MonsterInsight feature for Author Tracking.

With Author Tracking, you can easily track the popular author on your blog. You can see the custom reports like page views, sessions, bounce rate, etc.

Here are the steps to configure the MonsterInsight for Author Tracking.

Step 1: The first step is to install the MonsterInsight plugin and activate it. Once installed, navigate to Insights » Addons and install the Dimensions Addon

Step 2: Now, you need to connect MonsterInsight with Google Analytics, here is the guide for configuring Google Analytics in MonsterInsight.

Step 3: Once you purchase the MonsterInsight plugin, you will get the Licence key. Copy the license key from MonsterInsight account and go to the WordPress dashboard Insight » Setting, in the license field paste the code and verify it.

Step 4: Once verified go to Report » Dimensions and click on the custom dimensions. Here click on the add new custom dimensions link, you will see the dropdown, here you have to choose the Author from the dropdown and save it.

Step 5: The next step is to log into the Google Analytics account. Here we have to configure the custom dimensions for the blog.

Go to Admin » Custom Definition » Custom Dimensions

Click on the New custom dimensions

You will get a form to create custom dimensions, add Author as name and create it, keep all the settings as default.

Step 6: Finally, we have to match the index number of Google Analytics with the custom dimension ID in the MonsterInsight setting.

In Google Analytics custom dimensions, you can see all the custom dimensions you have created. Copy the index number of the Author (here it is 1).

Now, head over to MonsterInsight setting, under the tracking tab, you will need to go to the custom dimensions tab from the left-hand side menu.

Now paste the custom dimension ID of Google Analytics.

Step 7: Now, you need to create the custom report in Google Analytics, so that you can track the Author report properly.

In Google Analytics, Go to Customization » Custom Reports from the left-hand side menu and create the New custom report.

Here, you have to choose the metric group (Pageviews, Bounce rate), the stats which you want to monitor.

In the Dimensions Drilldown section, add Author

This is all about the configuration part. You can track the Author’s performance in the custom report of Google Analytics. You can see all the stats whichever metrics you have chosen for a custom report.

To view more analytics navigate to Behavior » Site Content » All Pages and select the secondary dimensions as Author.

It will display the new Author column and pages (Author’s post), so you can easily see which Author’s post is performing best.

That’s it, this is how you can set up the Author Tracking.

You need at least a plus plan to enable the Author tracking in MonsterInsight. You can buy the premium version of MonsterInsight here

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Amit Kharbade

Editor/Writer at ScrollBucks
Engineer, Blogger, Writer, and the man behind ScrollBucks. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging, Adsense Guide, WordPress tutorials, Affiliate marketing, and reviews.

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