Search engine depends on keywords in your blog post to decide the page rank. To optimize the blog for SEO, you need to write quality original content. Surely you will get better page rank in search engine. In this tutorial, I am telling you where is the right place for adding keywords to improve page rank. In my earlier article, I have written some important SEO tips that you need for an optimizing blog. The effective use of keywords in your post will help you to drive more traffic.
focus on long tail keywords
Keep in mind that don’t add more keywords as search engine won’t accept it, If you do the same, then your page rank will start decreasing. Later in this tutorial, I will explain how much keyword density considered as safe. Adding keywords is not only the way to improve search engine ranking, but the backlink coming from the reputed website has also examined while deciding page rank.
Here are some best places where search engine looks up first for selecting the page rank
- Post titles
- Meta description of post
- Images alt tags
- First and the last paragraph of post
- Permalink of post
- SEO by Yoast plugin
This is the place from where your post starts, search engine lookup for keywords in this area first. The title of the post helps the readers to know more about what the content is all about. If you use keywords smartly in this area than half of your work done. I would recommend you to add long tail keywords instead of the short tail. There is a possibility that long tail keywords also used as short tail sometimes.
Let me tell you one thing if you search a query on Google. It will highlight that keyword in bold and gives you results. Google highlights the keywords in the post title, permalink, meta description. Permalink is the blog post URLs, Google you must include the keyword in this area as Google search engine always look up here.
In the above snapshot, I have searched on google “Grammarly affiliate” and this keyword highlighted by Google.
The Meta description is the third area where search engine lookup for keywords and it is visible to readers also in search engine, its short description displayed below the title of a post by the search engine. You should write short, smart story about what post is all about, try to add one keyword in that.
First and the Last paragraph
Apart from the above location search engine also look up for keywords in the first and final paragraph. As you can write unlimited words in post its good idea to include long tail keywords in these two locations. If the start and end of the post are good Google will appreciate it.
Images title, alt tag
Yes, you are reading right, images are also used for optimizing your blog, I didn’t aware of this but after reading some notes I came to know about it. There are two places where you can add keywords in images titles, alt tag. When you insert images, you will get the options to insert alt tag and title of that images try to add some related keywords in it. It will also be helpful to improve your search engine ranking.
This is the second not known thing for us even I don’t aware of this. Comment are used to interact with our readers, it will also help you to improve page rank. Try to add keywords smartly in a comment while replying our readers, try to solve the problems of as many as possible readers. This will help to grow your community if they like your content they will come back to another topic.
SEO by Yoast WordPress plugin
SEO by Yoast is a complete package of SEO. This plugin will do all the things which I have mentioned above. I am using this plugin for last three months, and the result is excellent, you will defiantly have satisfied with it. After a successful review of this plugin, I have written an article on the setup of SEO by Yoast read it.
This is how I implement the keywords strategy for my blog, it’s very simple anyone can do this as it required writing skill and as a blogger, you must have this quality. The above all the best places where every professional blogger focus to add keywords.
Question: What is your strategy to improve your page ranking?
Do comment your strategy so that our readers will understand more.
Things to be remembered while adding keywords in WordPress post
- Keep in mind that adding more keywords will not improve your ranking, maintain the density of keyword below 2% which is considered as best.
- Try to include keywords in all places which I have mentioned above.
- Long tail keywords will attract more organic traffic try to use that.
- To find a right keyword for your blog use below tools, check competition and monthly traffic.
- How to find out all the organic keywords on the indexed post with SEMRUSH?
- How to write SEO friendly blog post to get more organic traffic?
- How to fix broken links in WordPress without affecting SEO?
- You are not getting enough organic traffic here is why
Recommended SEO Tools
- Keyword Planner
- Traffic Travis